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Bridging the cultural gap between American-born individuals of African descent and the African Diaspora living in the United States, SoundView's exclusive African lineup includes Afrotainment, Afrotainment Plus, Afrotainment Music, TV9JA, offering news, movies, music and serial dramas from many lands for many people.

The vast native African-American community, a mosaic of immigrants from many nations, is one of the most dynamic and entrepreneurial ethnic consumer groups in the USA. The African channels from SoundView Broadcasting have been selected and originated to meet the needs of this fast-growing market.

Some fact about Native African-Americans:

  • Estimated US population: 3.7 million
  • Located primarily in: NY, NJ, PA, CT, Houston, Los Angeles, DC, Virginia, Maryland Atlanta, Miami, and Minneapolis.

Buying Power:

  • African immigrants’ average annual incomes are higher than those of the foreign-born population as a whole.
  • More than 45% earn between $45,000 and $75,000 a year.
  • African immigrants represent the most educated group in the nation.
  • Almost 50% have a bachelor or advanced degree, compared to 23% of native-born Americans.





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